For many small nonprofits, online giving feels like something that should exist — but doesn’t. This article explores a simple, low-pressure way to get started without overcomplicating systems or staff workload.

For many small nonprofits, fundraising isn’t a role — it’s something that gets added on. When everything feels urgent and nothing feels clear, doing more rarely leads to better results. Focus does.

Even in December, it’s not too late to run a meaningful year-end fundraising campaign. Many small charities feel behind at this time of year, but with a simple, focused framework, you can still inspire donors, share a compelling story, and make the final weeks count.