Year-end giving is the most important fundraising moment of the year for small and medium charities—but it doesn’t have to be stressful. This guide outlines a clear, practical framework for planning your holiday campaign, connecting with donors, and ending the year on a confident, organized note.

Good donor communication isn’t about sending more messages—it’s about sending the right ones, at the right time, to the right people. This post outlines how small and medium charities can use story, data, and timing to create meaningful connections and raise more effectively.

Talking about money can feel uncomfortable. But asking for support isn’t rude—it’s how your donors become part of your story. Here’s how to approach the ask with confidence, warmth, and respect.